Media and entertainment resources
Start here to explore our curated resources for media and entertainment experiences, including use cases, guides, best practices, expert advice, test templates, podcasts, and webinars.
How to test media and entertainment experiences
An organization's advertisements are the entryway to its brand and can make or break a first impression with a potential customer or further cultivate the relationship with a returning one. Whether your focus is imagery, messaging, or competition, try this template to ensure your messaging is on target.
From news organizations to streaming platforms, every decision in the media and entertainment industry carries significant risk. Consumer behaviors are rapidly changing, making it challenging to feel confident in decisions. Use this template to validate concepts before investing and adapting to changing consumer behaviors with confidence.
Understanding your audience as a media and entertainment company is about more than just data—it's about empathy. It's about listening to your audience's needs, feelings, and preferences to create content that resonates on a personal level. Try this template to understand your audience's entire journey across all touchpoints.
Pulse Reports
Pulse Report: Media and Entertainment, Q4 2024
Uncover the major trends shaping the media and entertainment industry—from the rise of streaming services to the growing influence of social media on content consumption in this quarterly Pulse Report.
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