Media and entertainment resources
Start here to explore our curated resources for media and entertainment experiences, including use cases, guides, best practices, expert advice, test templates, podcasts, and webinars.
Use cases for media and entertainment experiences
Whether your organization has been around for a while or not, your advertisement is the entryway to your brand and can make or break a first impression with a potential customer—or further cultivate the relationship with a returning one. Whether your focus is your imagery, messaging, or competition, try this template to ensure your messaging is on target.
From news organizations to streaming platforms, every decision in the media and entertainment industry carries significant risk. Consumer behaviors are rapidly changing, making it challenging to feel confident in decisions. Use this template to validate concepts before investing and adapting to changing consumer behaviors with confidence.
Understanding your audience as a media and entertainment company is about more than just data—it's about empathy. It's about listening to your audience's needs, feelings, and preferences to create content that resonates on a personal level. Try this template to understand your audience's entire journey across all touchpoints.
Customer story
How NBCUniversal improves audience experiences
Learn how the entertainment enterprise improved audience experiences across its platforms, channels, and brands.
Explore popular media and entertainment resources
Create great media and entertainment customer experiences
See how UserTesting can help your media and entertainment team
